TDM Podcast: Culture as a Product Posted in News from the Network by TDM Growth Partners on January 1st, 2022. TDM Growth Partners’ Scaling Up Podcast has released a People and Culture Mini Series. In this episode Ed Cowan speaks with the CPO of Asana, Anna Binder. The conversation gives insights into what has enabled Asana to scale so effectively. From the mental model of “culture as a product” - that is one to be constantly designed, tested and iterated upon - to what Anna describes as corporate mindfulness. Listen to the conversation below.